From the Lung Cancer Alliance (USA) website
The “How it Feels” campaign seeks to capture what you may have experienced when faced with a diagnosis of lung cancer, either yours or a loved one’s. Through the campaign, we are turning clichéd expressions of the way you felt – getting hit by a train, being under water, the ground giving out from under you – into visuals that connect with you.
We want the entire lung cancer community to know we “get it” and are here to help. Please see the amazing creative!
If you are interested in seeing this in your neighbourhood, please contact our Director of Marketing, Kay Cofrancesco, firstname.lastname@example.org.